Eddisons adopts BTG identity following group rebrand

Anthony Spencer, Managing Partner at newly named BTG Eddisons, says this is a strategic move to bring the brands closer together ahead of expansion.

Eddisons has been rebranded as BTG Eddisons, following the wider rebrand of Begbies Traynor Group to BTG, marking a further step in aligning the group’s real estate and financial advisory services under a single identity.

BTG Eddisons will continue to operate as a UK-wide business of surveyors, agents, auctioneers and consultants, while offering clients closer access to the wider BTG group’s services, including restructuring, financial advisory, deal advisory and funding and insurance.

The move follows a series of acquisitions since Eddisons joined the group 11 years ago.

As part of the rebrand, several auction businesses previously operating under the Eddisons umbrella will also adopt the BTG Eddisons Property Auctions identity. These include SDL Auctions, Pugh Auctions and Mark Jenkinson, with more recent acquisitions Network Auctions and Kirkby Diamond set to transition to the BTG Eddisons brand in due course.

BTG Eddisons said the rebrand will not change how clients work with their existing teams, with relationships, expertise and service levels remaining unchanged, but greater access to wider services.

Anthony Spencer, Managing Partner at BTG Eddisons, said: “This is a strategic move for the BTG Eddisons brand and brings us closer to our colleagues across BTG as well as expanding our UK-wide footprint. This will be of great benefit to our clients, both new and established. They will gain simplified access to a wider range of skillsets that will make their businesses stronger and help them capitalise on opportunities and tackle any issue across their lifecycle.”

Mark Fry, CEO of BTG, added: “The rebranding to BTG will enable us to further leverage our expertise to enhance, protect and realise the value of our clients’ businesses, assets and investments; providing strategic advice and solutions that drive growth, mitigate risk, and deliver lasting value.”